Portfolio
As Triathlete Magazine‘s Editor-in-Chief, I produced 34 print issues with my crack team while overhauling the brand’s digital strategy. We jumped into video, FB Live, added new columns, and celebrated as views and engagement soared across our site and social channels. The magazine got a makeover, too, with eye-catching themed issues that changed the way we talked about the sport. Stephen Colbert even featured one of our covers on The Late Show, a triumph for a niche magazine.
I also led the brand’s charge into live events, partnering with Live Feisty Media to create and support the inaugural Outspoken Women in Triathlon Summit. The summit sold out, and doubled in size the next year.
As Pocket Outdoor Media’s Editorial Director, I revamped the Women’s Running brand, setting a vision of empowerment, community engagement, and social activism, and hiring powerhouse editors who brought it to life, transforming a foundering health rag into the running world’s must-read.
I also oversaw Competitor’s (legally mandated) rebranding. The ask: Create a thriving digital brand with a single editor. The answer: Hire the right person, and build The Well, a bi-weekly themed collection of stories that set PodiumRunner above and apart, reliably generating engagement and advertising income.
How can I help you? Get in touch!
I’ve traveled the world to bring great stories to life.
My work covers health, fitness, technology, business, travel, and endurance sports.
Select clips
Mad for Midcentury
There’s only one week you can get inside Palm Springs’ iconic celebrity homes. Meet Palm Springs Modernism Week. (Inspirato)
Are the Great Outdoors Off-Limits During a Pandemic?
“Obey the f**ing law and do what public health authorities tell you to do.” (Atlas Obscura)
Distance Runners are a Paradox for Insurers (NYT, front page of sports section)
3 Cities That Have Found the Secret Sauce for Startup Success (Entrepreneur)
They Want Your Blood
New technology is making it easier than ever for athletes to fine-tune their nutrition through blood analysis. Prepare to send in the vials. (Outside)
The Problem with Genetics-Based Training
The secret to unlocking your athletic potential is in your genes, but scientists don’t know what they’re telling us-yet. (Outside)
Positively Julie
From Air Force security policewoman in Turkey to 70.3-crushing ER nurse in Temperance, Michigan, Julie Bockey has been on more adventures in her first 43 years than most people will experience in a lifetime. Next up: The mother of two autistic sons aims to foster greater acceptance of people with special needs through her favorite sport, triathlon. (Triathlete cover feature)
What’s the Most Aerodynamic Hairstyle? (Outside, April Fools’)
I have written scores of articles for Outside and Triathlete. Find all of my Outside work here. See my Triathlete work here.
I work with media brands and their clients to create sponsored content that nails the brand’s tone and the client’s objectives.
I’ve covered everything from digital tech and consumer products to finance, consulting, automotive and more. Click the links below for writing samples. Scroll down for video and photo production.
Qualcomm 5G
Qualcomm Smart Transportation
The Macallan
Deloitte x UBS
Target: VR, Gaming, and Smart Homes
Chamberlain: The World’s Coolest Dog Door
Carbon XPRIZE
AI XPRIZE
Visit Sun Valley
Arris x Techme0ut
Toyota Mirai
Thermador
GQ x Straight Talk
Vanity Fair x Polestar
Toyota Tundra (surf & cycle)
I’ve also written e-commerce sites, and product labels.
Video & Photo Production
Triathlete x Gatorade Endurance
Triathlete partnered with Gatorade Endurance to cover the Ironman World Championship in Kona.
I produced this video and an accompanying article for GE’s sweat patch product launch.
I also produced this epic finish line photo gallery.